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UK Online Dating Sites Market Report. All you need to result in the decisions that are right
Customer Reports (8087)
Free Time (1549)
Media, Books And Stationery (2495)
Technology/Telecoms (1508)
Description
Supplying the many comprehensive and information that is up-to-date analysis associated with online dating sites market, while the behaviours, choices and practices for the customer.
Mintel gets the answers you’re looking
Exactly what are the challenges that are key the industry? That is the customer and exactly exactly just what do they desire? Where will be the possibilities, where would be the dangers and exactly exactly exactly exactly just what lies ahead?
Covered in this report
The report covers the internet dating industry, including web sites and apps. But, it will not give attention to вЂadult’ web web web web sites (such as for instance adultfriendfinder), which promote by themselves as helping people fulfill for sex and frequently have actually explicit intimate imagery.
What you ought to understand
Internet dating is really a securely founded method of fulfilling times and lovers, with little to no stigma now surrounding the training. Some 27% of men and women used a dating that is online, increasing to 47% among 18-34 12 months olds. Some 13% of grownups also have compensated to make use of a dating website/app. Most are nevertheless resistant to use internet dating though when searching for a partner, due primarily to a continuing choice for fulfilling somebody in individual.
Expert analysis from an expert into the industry
Compiled by Rebecca McGrath, an analyst that is leading the Media sector, her considerable knowledge provides in-depth commentary and analysis to emphasize present trends and include expert context towards the numbers.
Numerous apps are going far from the gamified swiping function that drove Tinder’s appeal and aided bring internet dating in to the main-stream. Alternatively, focus is coming back to assisting make significant personality-based connections, with all the aid of increasingly advanced intelligence that is artificial McGrathSenior Media Analyst
Whats Included?
- Executive Overview
- Infographic Overview
- Interactive Databook
- Report PDF
- PowerPoint Presentation
- Previous Editions
- What you should understand
- Goods covered in this Report
- The marketplace
- Match completes complete purchase of Hinge
- Bumble and Match butt heads in front of possible IPO
- Dating apps come under fire over youngster security
- Release innovation and activity
- Facebook launches service that is dating
- Grindr launches initiative to challenge discrimination
- Manchester City lovers with Tinder
- The customer
- One out of 10 utilized a totally free dating website/app within the last one year
- Figure 1: utilization of free dating websites/apps,
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- Figure 2: Use of paid websites/apps that are dating
- The majority are making use of numerous online dating sites sites/apps
- Figure 3: amount of free relationship websites/apps found in the final year
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- Figure 4: wide range of compensated relationship websites/apps found in final 12 months,
- Significantly more than a 3rd of online daters have not met somebody
- Figure 5: Met partners that are new times via free dating websites/apps,
- Figure 6: Met brand brand new partners or times via compensated dating websites/apps,
- Choice for meeting in individual roadblock that is biggest online dating sites
- Figure 7: good reasons for perhaps not making use of dating websites/apps,
- The majority are trying to find long-lasting relationships
- Figure 8: amount of relationships interested in on dating websites/apps,
- Dating websites/apps should be attentive to views that are evolving sex identification
- Figure 9: sex wanting on dating websites/apps,
- Family/friend recommendations will be the the very first thing motivating site selection that is dating
- Figure 10: known reasons for selecting dating websites/apps,
- Stricter banning policies is primary desire from users
- Figure 11: Features thinking about dating websites/apps providing, positioning,
- That which we think
- Increasingly advanced AI starts home for better matches and personalised advice
- The reality
- The implications
- Online dating services should consider managing interactions that are current incorporating video clip
- The reality
- The implications
- Match completes acquisition that is full of
- Bumble and Match butt minds in front of potential IPO
- Dating apps come under fire over son or daughter security
- App stores place force on online dating services over suggestive imagery
- White Label Dating provides brand new income deal to attract lovers
- More collaborative efforts built to protect online daters
- Match completes complete purchase of Hinge
- Bumble and Match butt minds ahead of prospective IPO
- Are online daters moving forward from gamified swiping?
- New app Crown leans into gamification
- Dating apps come under fire over son or daughter security
- App stores place force on online dating services over suggestive imagery
- Ashley Madison’s success shows the brand name energy of a valued online dating sites solution
- White Label Dating provides brand new income deal to attract lovers
- More collaborative efforts built to protect online daters
- Facebook launches service that is dating
- Tinder changes ranking algorithm
- Grindr launches initiative to challenge discrimination
- Manchester City partners with Tinder
- Bumble allows users pay to enhance their profile
- Facebook launches service that is dating
- Tinder changes ranking algorithm
- Grindr launches initiative to challenge racism
- Manchester City lovers with Tinder much more brands look to utilise marketing potential of internet dating
- Bumble allows users spend to improve their profile
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